[opsiprogram]

Interesting... honestly having seen some of GPT-3's output I'd be curious how well it performs here. One of the things that I think can still give GPT-3 away (GPT-2 as well) ... is that even if the text feels real, it lacks a deep emotional cohesion. Sometimes this can feel like an advanced word salad generator, some poetry can be recognizable this way, because some GPT poems can seem 90% real, but when compared to a poem a human wrote they just lack a a "punch". Of course this test will be quite different... but the idea that GPT-3 can out perform human text on a task to get people to do something will be quite a strong argument for its potential impact on economy/GDP!

[solidasparagus]

I actually think this is a perfect use of GPT. So much of landing page stuff is just surface level fluff and there is a human in the loop to make sure that the page as a whole tells a cohesive message.

[lordnacho]

IMO for e-commerce it's more like poetry than eg an opinion piece. A lot of product websites are just nice pictures and some standard fluff, plus a call to action. Kinda like lorem ipsum but a lot smarter.

My guess is it will work, GPT will be hard to distinguish from human copywriting, for a lot of everyday items. It will only be found out when there's some deeper logic involved in the sale, for instance if you were to try to have it pretend to be a B2B salesman.

[nutanc]

It will work for this use case. In any case, most probably a human will select from a bunch of generated texts. Whether the texts are generated by a copywriter or GPT-3 will be the difference. So for small texts like heading and CTA buttons this should work. Longer texts are a different story though.

More than A/B testing this might be a better fit for web site building tools like wix.com and and webflow.com

[paraschopra]

Yes, been playing with it and it is clear that the longer the generated text, the more it seems to be in the uncanny valley. (It almost sounds ok, but a little non-human like.)

For short texts, it's almost too good to be true though. So for a use case like web copywriting or giving quick answers to questions, it holds a lot of promise.

[macrolime]

I dunno. I've been playing with GPT-3 a lot for the last few days and the resulting texts vary a lot based on the settings and how you prime it. Some of the texts I'd never guess were written by an AI, but getting it to write good texts is a bit of an art in itself.