[quadrangle]

If you want the full-blown thing, there's a whole book called "Inside Apple" which details the whole long-term extremely secretive nature of their business (this was back from the Steve Jobs era).

Apple is similar to Disney in their core business model being anti-golden-rule. Not "treat others as you would like to be treated" but "treat others as you want to treat them, and insist they treat you as you want". Don't care about respecting others' trademarks or ideas, take creative bits from everyone, be super vigilant and protective (even antagonistic) about anyone else who uses any of your ideas.