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by saurabhsharan 2146 days ago
1. Right now, we're not monetizing this at all. The current plan (which we haven't implemented yet) is card affiliate revenue. I can definitively rule out repackaging/selling spending data - we would never do that. Subscriptions would likely be the next best option if affiliate deals don't pan out.

2. Great idea!

3. Totally understand - we know it's a big ask to request your transaction history. Out of curiosity, what information could we provide would help you trust us more?

4. We do not.

5. Yes, this is the pain point we've heard repeatedly from our users. Since you mention you are a "miles & points enthusiast", I can see why the value prop of Trove might not be as compelling. Our goal is to help people get most of the same rewards as a credit card enthusiast would, without having to become an expert on this stuff.
1 comments
misterbwong 2146 days ago
1. Cool-that would be a good thing to put on your site somewhere. Since you're thinking affiliate fees, how you will avoid the agency problem? e.g. A ton of businesses push the premium cards (Amex Plat, CSR, etc) with high commissions but almost no one pushes cards that have small affiliate fees but that would generally be great for the majority of people. Think Citi Double Cash and the various limited 3x cards.

3. Personally, a blurb about your data deletion policy, putting it in your TOS that you will never sell transaction history/personally identifying info, and making Plaid (or VISA) more front and center moves the needle. I trust Plaid more than I trust some random entity with "bank level encryption." Not sure if I'm the right one to ask about this one as I'm not your target.

5. Cool. Didn't realize CC signup decisions were weighed so heavily by people. IME people just generally went with the marketing (think store cards and/or cards with big marketing budgets like Cap1). Maybe I'm desensitized after doing this stuff for so long.....

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saurabhsharan 2146 days ago
1. There isn't an easy answer for this, and I think part of it will be slowly building up a reputation as a trustworthy brand. The other part is improving our UI to be much more transparent about why we made certain recommendations and adding ways for users to customize what type of recommendations they see. (These are all features we're working on.)

3. Yup, making Plaid more visible is a great idea!

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