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by SV_BubbleTime 2145 days ago
In this case, they were given the kiss of death. Cerberus Capital right as/after they were done striping Chrysler to the bones. They used the same executive to do it, although his name eludes me now. Paid obnoxious amounts of money for niche brands like AAC, then immediately ran them into the ground. Failed to miss every single opportunity to make money by creating a military-only section that ad functionally identical guns they were selling on the civilian side in configurations people actually wanted. Dropped the ball on quality in every plant - then refocused almost everything to an Alabama facility where they continued to drop the ball but all together now. And just generally did everything wrong.

There have been so many chances to sell. The Navajo Nation offered almost a billion in 2014 or so, couple years later a friend of mine in that industry was on a team that looked into buying with another capital company that everyone here would know, and the books showed that the 250 million they were asking was extremely optimistic for their sales and debt.

I have no doubt someone will pick it up now, but at dirt cheap, for name and maybe 20 IP designs that will keep getting made. The 870 and some Marlins will stay, all of DPMS is probably gone, dumb things like the R51 will finally see the garbage pale. The military contracts are worth something, but they largely weren’t suppling much to US mil, except some precision rifle components, and suppressors, their M4 carbines were going overseas.

So... IDK. Left and right and all over just the wrong way to run a gun company.