[gk1]

This is a great example of taking an innovation and positioning it as a solution to a real, painful, and timely business problem.

Many startups in their place try to come up with some original messaging and as a result overcomplicate everything. Density keeps it simple: "Count people."

[afar]

I've lost track of the number of times we've said, "well, we count people" and thought... god this must be boring for other people.