[mrkramer]

Alternatives don't matter when distribution channels are controlled and locked in. Google controls 70% browser market share on PC(https://tinyurl.com/yxwjwnv7) and 64% mobile browser market share(https://tinyurl.com/y4uufb9d). But I think Google's problem is not dominant market position but slow pace of service quality improvement. Searching on Google 10 years ago and today feels way too similar and not much improved in terms of quality and UX.

[ss7pro]

It changed a lot I spend much less times searching and rather most of the time reading what I was looking for. It was opposite 10 years ago.

[mrkramer]

"reading what I was looking for" Elaborate. Reading the content you found or reading your browsing history?

And I meant search quality is rather the same.