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by pmart123 2145 days ago
From what I know about the industry, there's also different categories. I don't doubt that Target or Walmart could use digital models for generic clothing. I doubt that would work for a designer launching a new high end collection. Then there's the experiential side where designers like Oscar de La Renta will have events with live models for women to view their red carpet/wedding dresses. Potentially, software could help designers quickly test and iterate on new clothing ideas, but launch brands likely will launch campaigns around real people.