[ardy42]

> Someone who doesn't have an understanding of the character or political positions of Joe Biden or Donald Trump (or whoever) by now hasn't been paying attention to anything for a good long while, so why would they start with a random deepfake?

Because they saw it on an ad, perhaps even a targeted one. I think deepfakes are going to be a "push" kind of thing: more used to corrupt the background information environment than be engaged with directly.