[ehnto]

General consumption drives the need for heavy industries that contribute the most to pollution, so it's indirect but still the consumer at the helm.

However, I totally agree that the focus should be on those heavy polluting industries. I don't believe it's evil for humans to want to live the lives they do, with the technology we've created, and I also don't think we can change enough people to ever make a dent in those consumption requirements. Better to fix the issue more efficiently, at the source of the pollution, by switching heavily polluting industry out for greener alternatives, as the input into the consumption machine.