[user5994461]

Yep, I'd say it's all about learning some accounting. Get a beginner accounting course, not sure where to go. Lots of terms to understand, assets, cash, capital, depreciation, revenues, taxes, cost of goods, expenses.

In layman terms, it's all sorts of revenues and expenses, short term or in the future, interacting together. Ask yourself, how much do you pay for salary? for office? for equipment? for materials? when? and a hundred more questions...

A good chunk of it is rather straightforward really, yet it takes a course or a discussion with an accountant to learn the proper terms and the broader concepts formally. Seen all of that in university long ago, to be able to make our own companies when we graduate.

That being said, I am not sure this would help to talk to the CEO. I'm not sure CEO generally care or understand about this sort of this. Just outsource accounting.