[jcborro]

1. Opened a ski mountaineering shop (https://skimo.co/). I backcountry ski most mornings in winter/spring before we open at a casual 11am; work on the site in the summer.

2a. Sick of pointless discussions about languages/frameworks/architectures, none of it matters to low-traffic/low-tech business.

2b. Sick of meetings/arguments to decide what to build. Making business and tech decisions simultaneously is amazingly efficient; e.g. no wasting time over-engineering for a requirement that may not even be important.

2c. Wanted to try and combine/balance my skill with my passion.

[starpilot]

Wow I've ordered from you guys. I received some great advice on liners and replacing a screw on my bindings, and was pretty surprised to get such detailed responses to my questions. Your site was recommended to me by the guys at Evo (Seattle).

[jcborro]

The level of nerdiness required for software engineering translates well to tech bindings! I was an early importer/user of European gadgetry (they are way ahead of us due to the racing scene) so developed a fairly large mental repository of such minutiae. I personally answered all questions for the first several years and still do occasionally.

[Zucburger]

@jcborro

I think there are many reasonably low hanging fruit in the industry that can and should be solved.

The way that we are still needed to design a schema for things like a simple login system in a simple website, is a nasty smell that there are many reasonably low hanging fruit.

@zffr

Are you thinking of leaving the software industry?

[jcborro]

Oh yeah, there are plenty of things that could be improved! Alas, getting any industry-wide traction on such solutions is beyond my pay grade (always failed).

[cvhashim]

How’s your business going to survive climate change?

[jhloa2]

Short-term, global warming is set to increase the amount of moisture in the air, meaning that high elevation places will likely see more snow until the warming hits a threshold where most of the moisture will fall as rain.

[jcborro]

Good question since we can see snow/rain lines slowly rise over the years. Certain ski resorts are in danger of losing a reliable snow pack. People will keep skiing, however, and our clientele puts in an incredible amount of effort to find snow to slide on.

[zalkota]

I can’t tell if this is a joke.