[skmurphy]

New technologies expose new low hanging fruit. The act as what Taleb calls "half-invented" in AntiFragile, a working implementation applied to the wrong problem. The approach of "service first" or concierge or Wizard-of-Oz is still viable and widely used. I agree it does not work for all product types, but it's still a very useful way to defer a lot of implementation expense but still determine product desirability.