[rajekas]

I want to talk about the opposite problem - I routinely get 'personalized' emails from the founder/CTO/VP for awesome sauce/ saying "Hey X, I noticed you were able to turn on the light saber but never signed up for a friendly battle with D. Vader. Hit reply to this email if you want to learn how to do so. We read and respond to every email from our Jedi customers."

And if I like the service but find some aspect of it annoying, I spend half an hour composing a thoughtful response to said email. Nine times out of ten it's crickets. Of course it was a mass email sent to zillions of budding saber rattlers but the lack of acknowledgement, let alone a proper reply, sours me on the service for ever.