[jrspruitt]

I don't think its any more stupid than them trying to associate scantily clad women with a domain name registrar. At least he actually has something to do with the company. It might be different if the models actually helped you fill out the forms, but they don't, they have nothing to do with the process, except creating a memory associated with the company name. It is a live by the sword die by the sword situation when it comes to brand identity.