[sunilkumarc]

Nice article. Most people make this mistake of building products first and then finding customers for it. By following this approach they build something that nobody wants. Ideally one should validate the idea and market fit first. One shouldn't be building something for which there are no customers at all.

Follow this approach: -> demo - sell - build

And not: -> build - demo - sell

I bought this e-book recently on Gumroad and loved how it is right on point about how to strategically validate your business and generate sales before you even build it.

Here it is if someone is interested - https://gumroad.com/a/497906803

It provides so much value for the small price you have to pay. I highly recommend buying this book.