[amanjaincorp]

I agree different levels of "skin in the game" mean different signal.

Simple link click is pretty lousy signal and I would ignore it.

I think email is okay. Phone number is probably better. Somebody putting their credit card is really good.

I didn't mention all of that for brevity. But you could device a point based grading system based on what signal you get.

[jariel]

No, none of those things are 'really good' - because none of them have even tried or looked at the product.

A product is a million bits of detail, impossible to discern in a web page.

If you're selling basic widgets, with basic function - sure. By by and large, software is not that.

[quickthrower2]

I’ve done ok with a link to a calendly on the email marketing campaign - you’d be surprised how many people we up for a chat! And as a bonus it solves the awkward timezone issues for me and im not tempted to take 2am calls to be nice!

[amanjaincorp]

That's a really interesting idea!