[amanjaincorp]

From my experience, the FB brand will get you user entering the door. I agree that's an advantage.

But the FB brand does not get your app Product Market Fit.

Those people who entered the door because of the ads $ spent, leave and then don't come back.

[an_opabinia]

I just can't believe you're talking about Facebook like it's some restaurant franchise.

Never mind that your math doesn't even make sense. Even if only 1% of users retain after a year, 1% of 100m is 1m more than your 90% retention of 0 users.

[inerte]

Being inside FB (or any other large company) has way more advantages than users entering the door.

Just the metrics and analytics that FB can gather on experiments is an insanely huge hill a regular startup can't climb. FB can gather and analise data at a scale, on so many markets and devices and demographics that none other plan tier at 3rd party integrations can hope to match. The SRE support you get, a 30 minute conversation with other great product managers, engineers, designers one meeting invite away, a history of what others have tried and what worked and what didn't, and so much more.

And if you get a VP to support you, even for a bit, we're basically talking about a torrent of money and resources being thrown at your project while you still drawn a 6 figure salary (plus benefits and bonus and stocks!). It's really apples to oranges here.

[forgotmysn]

you're not wrong that the FB brand doesn't guarantee success, but the challenges are completely different.

having experience at FB as a PM is not the only qualifier for starting a start-up. it takes a lot more than that to be successful