[jariel]

1/2 price of something small is still 1/2 price.

If you can put your clothes on a virtual model in photoshop -and be done right there - that will be it.

I think this will start to happen in the next 5 years.

First for the 1/2 of fashion that is low-end and it will look a little off - but as colour and lighting and sets improve, it will make its way into other brands.

[jariel]

I should add: fashion and most creative industries are extremely cheap and cost conscious. Making that shirt for $19.99 entails cutting every corner possible. Every little bit of fabric etc. optimised to save money.

Once they can start generated images 'for free' they will, and it may not even be the unit expense, it may be the operational expense.

Chicago Tribune now sends reporters out with iPhones instead of having staff photographers.

Our food supply is full of filler and garbage ingredients.

Fashion brands are constantly dying, where there is a way to lower costs, it will happen.

[fock]

given that the bespoke companies (Inditex, H&M) are regularly selling off half their stock at 50% off and meanwhile looking into insolvency every few years, I think you overestimate their execution. Producing a shirt probably costs 40cts (if at all) at enormous costs to communities in the disenfranchised parts of the world.

I doubt that the "brands" do any "finegrained" optimization, it's "make shirt or have no food"; the actual subcontractors probably do, but not in any rigorous way except introducing slavery.

[jariel]

Your anecdotes only prove my point.

They are viscously price-sensitive industries, always flirting with commercial problems, running on very thin margins with ugly working capital requirements.

These are exactly the kinds of companies that will use nearly-free AI instead of real models.

And FYI, they are excessively optimised for efficiency, more so than most industries. When an item doesn't sell, it goes on clearance right away. They adapt faster than any other industry to trends, down to the micro level. 'Home Base' knows exactly what is going on in every store and everything they make, cost & labour is a key consideration: 'this kind of seam -> this kind of cost' , 'this pattern doesn't fit well onto sheets of material leading to XYZ amount of waste, implies ABC extra cost'. Their online data is mapped to local inventories etc..

That's the only way 'fast fashion' exists, and it's a function of their scale, reach, adaptability etc.. In many ways, they are 'exemplary'.