[amackera]

69696, seriously?

[tron_carter]

They even use a "deals in your pants" line on the homepage.

[stanleydrew]

Well, it is memorable.

[danielzarick]

It is very difficult to get repeating 2-digit short codes anymore. There aren't many left, especially at 5-digits long (instead of the other option, 6 digits). It'll be a huge asset to Cuphon to have that short code.