Meh, if that’s the worst PR they can get they’d be massively ahead of where they are now. Especially considering how massively the press narrative has turned against them overall.
At some point that stops being a factor. If the haters are going to hate no matter what, you actually get impunity because your actual actions stop making a difference either way.
Look at how much trouble they got in when it was revealed they were using Onavo (even before acquisition).