[_curious_]

"You need the best PR firm you can get to return your calls."

Saying someone "needs" something (ie paid PR) in order to succeed could also be deemed terrible advice.

[jasonwatkinspdx]

This has been one of the critical differences between the startups I've worked at that have found successful exits and those that floundered.

A good PR firm can you get a national audience for pennies compared to paying for ads.

[_curious_]

I believe it, though there is plenty of opportunity for earned media - its not PR firm, ads, or nothing...