[coder_seeker]

Pre-Jio in 2015 and before, I could never understand what was going on in the minds of the top management of telecom companies in India. Why couldn't they think from the point of view of a consumer? I used to wonder hadn't they heard of a Win-Win strategy where both consumers as well as business are happy. At Rs. 250 per GB per month (if you recharged only once every month) how was an average Indian consumer to watch video or play games on the internet. 1 GB quota would be used up in only one or two hour of 1080p youtube watching. It was like if someone sold you a television with cable connection and told that you can watch only for two hours a month. How demeaning and idiotic would that be? How come the top telecom players prior to jio never realized the pent-up demand for video consumption on the internet? It is still a wonder to me. It is this behaviour of the incumbents in 2015 and before that prepared the telecom field for true disruption by Reliance Jio.