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by coder_seeker
2152 days ago
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I totally agree with your reasoning. From purely consumers' point of view, Reliance Jio has been godsend for majority of Indians. One can argue that Pre-jio mobile internet in India was neither of high quality, nor as widely available and most importantly it was definitely NOT affordable. I had in my home in my small town in a backward state in 2015 - BSNL broadband which gave 512 Kbps unlimited usage broadband (or 2 Mbps limited broadband) or airtel 3g which had 2-4 mbps at Rs. 250 per GB. Much before Jio's official launch in September of 2016, I got it's 4g connection in May 1st week of that year. At that time, the condition was to buy one of their crappy 4g mobile phones (around Rs. 5500) sold by Reliance Retail to get their sim as part of beta program whose usage was truly free. The first thing after getting Jio sim I did was speedtest by Ookla - 40 Mbps! - I could'nt believe my eyes. Prior to that I was struggling to get even 4 mbps of decent speed. This beta program had no constraints - No daily limit whatsoever @ 40Mbps. During same month I was travelling by road to the state capital. In one of the remote villages, a thought came to do ookla speedtest. 25Mbps! It indeed was a beginning of a digital revolution. Not by disingenous charity (as Facebook tried to do through Free Basics) but purely by superior technology (all IP 4G network) backed by a hell lot of investment (I think 35 billion USD). When September 2016 came, and Jio was launched officially in 18000 towns and cities simulatenously. The demand was so high, that reliance jio's shops in most cities had long lines of potential customers (which previously I had only heard happens in Apple stores during launch of new products). One of the most innovative business tactics/models that Jio introducted was the per day GB plans. So technically you are getting 168 GB (2 gb per day for 84 days at Rs. 599 - today's price) but no one is gonna use uniformly throughout the month. So much of the GB's remain unused so the networks are not that congested if GBs of data usage was offered without any daily limits. |
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