[JohnHarthorne]

Even technical/niche startups should be able to find 5 friends who will visit and vote for them. Last year we had finalists working on airborne wind turbines (altaeros energies) and on desalination systems powered entirely by renewable energy (Resolute Marine Energies) and many other technical/niche plays. The public doesn't need to understand the depths of the technology to decide if it's a good idea or if it's well expressed.

Regarding driving traffic - sure, there is at least a minor "viral" impact from the system. Keep in mind, MassChallenge is a community. Driving traffic to our website helps the whole community, i.e. there are spillover benefits for other startups when one startup convinces their supporters to visit and browse the site. There's no profit at the center of the system -- so this isn't a selfish motive -- it's designed to benefit everyone.

We are still a relatively young startup ourselves and continue to refine our approach ... so there is definitely room for improvement in areas. On balance, though, we are confident that our processes work. We'll continue to refine and definitely appreciate the feedback.