[eddiezane]

I've always described what I do as marketing for developers at the end of the day. Developers typically have the thickest bullshit shields and know immediately when they are interacting with someone that isn't technically credible - say at a conference expo booth.

I've personally had very little involvement with sales over the years and have mostly operated at the top of the funnel. Most (from my experience) DevRel teams actually sit under a marketing org.