[scribu]

> No question about whether potential users are interested in the product in the first place?

They do show interest, tho. From the article:

> There are a set of users who show intent for your product but are not quite able to get over the hump. Those are your adjacent users.

[grawprog]

I've never found 'the hump' to be the issue with most things i've shown intent for then decided against. Typically it's because I discover the product does not in fact suit my needs. This is the primary reason. I'm not an adjacent user of said product and I never will be unless the product changes to suit my needs in some way.

[scribu]

> unless the product changes to suit my needs in some way

But isn't that the point of the article? To figure out how to change the product so that it meets more people's needs.

[debaserab2]

Meeting people’s needs or tapping into human social behaviors and instincts?

I guess it’s all a matter of perspective.