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by binsh 2154 days ago
> "We are winding [the promotion] down early. There is the impression we don't like among our consumers that there is a problem with the promotion."

Do they teach this in marketing school or do you pick up this kind of passive, responsibility-avoidance on the job?

3 comments

As a company, you NEVER admit to problems; this opens you up to lawsuits, class-action ones that can end up costing hundreds of millions.

They leave it up to a court to decide if there was a problem.

I think the closest you get to an admission of fault is the language used in recalls, and even in those the language will be carefully chosen and reviewed by lawyers. They will NEVER say anything like "the battery in this product has ballooned up and exploded, grounding planes and burning children". At best they go "There may be an issue with the battery in this product", and that's not even the language they use, just what I vaguely remember.

"Marc A. Franklin, a professor at Stanford University's law school and an authority on product liability, said that anyone who drank the liquid could make a strong product-liabiity case.

''All he would have to do is hire an attorney, sue the Coca-Cola Company, and he would win,'' said Mr. Franklin, the author of a standard textbook on personal-injury law. ''The only question is how much he would win.''"

https://www.nytimes.com/1990/05/24/business/problems-pop-up-...

My all time favorite is "Mistakes were made"

https://en.wikipedia.org/wiki/Mistakes_were_made