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by exanimo_sai
2158 days ago
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This is not really the next phase - retail has been on a downward trajectory since the first online sale was made. The spiral down just buffered by a global economy that was growing. Working with Westfield back in 2008 there was talks already of redesigning mall footprints to have smaller stores that can act as pop-up shops/ collection points etc. However there was an overall equilibrium achieved as malls started playing into the idea that their differentiation was on "experience". Shopping and going to the mall remains a highly social activity. And I believe will survive well past the pandemic. And perhaps stores will be smaller individually and act as both in-store sales, collection points for online purchases and pop-up stores to market new products. |
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