[nknealk]

Mutual funds and ETFs are basically that but you get a sliver of like several hundred high quality companies instead of just one. I’d argue those products did more for democratization because they allowed investors with small sums of money to achieve diversification.

[porkshoulder]

The only thing to remember is, as a customer, you’d be paying for that service in really bad execution. I still think this is genuinely democratizing but looks like Fidelity has this also (called the absurd “stock by the slice”)

[crooked-v]

Betterment is extremely painless (outside of their slightly awkward checking accounts), and has fractional shares as an automatic part of diversified portfolios.