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by dan-robertson
2167 days ago
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I really struggle to believe that there’s some secret cabal of garment manufacturers conspiring to decide what modifications of their clothes will be desirable in the next season. One reason is that the industry is competitive and mostly full of low margins. If you collude with (some of) your competitors to sell the same thing then your market becomes both smaller and more competitive. Another is that fashion changes don’t necessarily benefit the companies who were previously doing well. I doubt that most of the jeans manufacturers would have wanted leggings to have become so popular, for example. |
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