[throwwwaway]

Trying to gain trust against something you have no control over is the very definition of security theatre.

[movedx]

Um, no.

I'm saying that staff can be observed as behaving correctly, professionally, and more. This would build trust in the brand from multiple perspective, not just security.

There are been a few cases in which this has turned around public opinion re: trust.

[Mandatum]

That's really fair, and I think you have a good point. Perhaps operating in a publicly visible place - think floor-to-ceiling windows at that particular server rack.