[throwaway86442]

Oh, absolutely spot on. I remember tuning in to one of Disney's internal talks about how they make a movie, and they were so proud that they audited every movie scene to make sure they were min-maxing profitability on the scene. If the scene wasn't considered profitable enough (such as not enough product placement or focus on marketable characters), the scene would be cut (or even denied to be filmed if possible). They would do things like take all the scenes of a movie/script, critical or not, and stack rank them on profitability.

[swsieber]

That explains Frozen II. My wife: "I don't understand why those scenes were left out. The movie would have made a lot more sense".