[jot]

Which is probably a worse thing to do. They're supposed to be making it easy and appealing to start a business. This makes it seem more complicate and expensive that it really is.

There are thousands of successful businesses that don't have logos.

[moblivu]

Well the fact is that, at least there is a reference and while we have to critisize it in order to impove it, we have to achknowledge the fact that they are trying something compared to many others. Just take a look at the TechCrunch post where they talked about how bad the Startup Visa was and later a new redefined version of the US Startup Visa is in the works. There's a start with StartupBritain, why not contribute?!