[wackget]

Advertising prices like those in your example screenshots would be illegal in the EU.

You can't imply that the price "was" $49 and is now $39 when it's also being sold at $29 to another group of customers.

In fact, the whole thing is legally questionable according to EU price fixing laws, not to mention ethically unsound.

[srg0]

Would advertising $49 as the base price and a time limited offer/discount for a group of customers be acceptable?