| I wanted a FAANG job so I followed on Twitter every engineer I could find from the company I wanted to work at. Reading them every day gave me the impression that I too had to be popular on Twitter to get a job there. I got the job and soon realised that no one I work with is a Twitter personality. I'm not aware of anyone I work with having a social media presence at all. These are some of the world's best engineers, they do hugely influential work and outside of their colleagues no one has ever heard of them. When you're on Twitter you get the impression that the whole world is there and anyone who isn't there is not relevant. There are thousands of engineers where I work, why did I think that you had to be a Twitter personality just based on a few dozen people I could find on Twitter? Brent Simmons noted this on his blog after joining Audible: > "I haven’t noticed that the people I work with have a lot of public social media presence. (Maybe I just haven’t gotten clued-in yet?)" The majority of people don't use Twitter at all. Of those who do, the majority aren't Twitter "personalities". I deleted my Twitter account and haven't looked back. |