> We help families have children vs we help men become fathers
We live in an age where men can AND do become fathers without a female partner. Both through adoption and through surrogacy. Given that, it would be a disservice to such men who deeply desire to be fathers.
How would it be a disservice, exactly? "We help families have children" covers that case. (Well, it covers the surrogacy case -- this company's services presumably wouldn't be needed by someone looking to adopt.)