[jon914]

Thanks for the clarification. I missed the Target inclusion on the basic things I was looking for because it's based on the circular, which has fairly little in the way of food items.

With Whole Foods, the best (and most pragmatic) deals they offer aren't at all on their website and must be tracked in store. I think that there is a market for including Whole Foods, not in the novelty items, but in comparing natural/organic commodities that are popular enough to be carried by Target, Safeway and even Costco. On those fronts, WF is frequently the cheapest.

Do you have plans to, perhaps, crowdsource some of the price reporting similar to how gas price comparison sites are done?