[Sakes]

I think you are getting lost in the details. He is not saying that anyone of these things is a silver bullet. He is saying increase your value in 2, 3 or more of these categories, and you will increase your chances for success.

He is not even saying this is a complete list of intangible assets. These are just some examples of ways to get you closer to the finish line.

[shalmanese]

I would say "increase your chance of success" is less accurate than "open up new spaces in which you can be successful".

But, otherwise, yes, I agree with you.