for most people tweeting a link to your blog post is going to get WAY fewer eyeballs on the info you want to convey than you would have if you just put the text directly in twitter.
there's a big difference in how they're consumed. There is still value in blog posts, but sometimes a twitter thread is a web better choice if you want people to see / interact with what you have to say.
Also, each separate tweet will now have its own distinct discussion threads instead of everything being mixed into one. Certain tweets can be quote retweeted and included in other threads, making exploration even easier.
From my personal experience, people are more likely to read and share threads for a number of reasons:
* They don't have to go off platform.
* the base tweet can be much more eye catching that a link, even with social cards set up
* People may be desensitised to links that lead off-platform, because that's how Ads generally appear on Twitter
Then there are other advantages, like the fact that it tends to encourage you to write in a concise and direct way, with each tweet in the thread being like a bullet point. I often see people retweeting and engaging with a specific tweet from the thread; it's harder (relative term) to do that with a section from a blog post.
I think it's primarily because you put actual content right in front of them, increasing the chances of them getting hooked by quite a bit. Before your blog post has any chance of hooking people, they have to first take the plunge of clicking on it. Threads eliminate that friction.
Those look terrible, like powerpoint presentations that you fall asleep in the middle of. And in any case, the link here was to a tool that was basically using blog-like editing tools to write blog-like threads. So, why not just blog?
Agreed, what would be better would to maybe put the engagement stats(faves,replies, etc) to the right, expand replies to each tweet when clicked on pop from the right and then descend, but the thread itself a contiguous block of text/tweets all the way to the authors last tweet in the thread.
I remember when platform farmers started to enforce comments without links on blogs. How almost everyone just bought into that bullshit. Before you could find blogs and blog postings covering the same topics (and/or personal interests) as your own blog, contribute high quality comments and get rewarded with traffic (depending on the quality of your comments) AND you got high quality comments from people who wrote entire blogs about the topic your article covered which was fantastic for the reader.
there's a big difference in how they're consumed. There is still value in blog posts, but sometimes a twitter thread is a web better choice if you want people to see / interact with what you have to say.