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It's easy to dismiss "Deep Work" articles for their use of buzzwords and pop-psychology, but this sort of structured language really does help drive the point home for some people. The core concept of Deep Work isn't really controversial. Everyone knows that hard problems require focus, but that doesn't seem to stop people from surrounding themselves with notifications and distractions. It also doesn't stop many companies from burying their employees under a deluge of Slack notifications and must-respond-immediately e-mail expectations. Once you start putting a name on it (It's not focus, it's "Deep Work (TM)"!) it becomes an easier sell to many (though not all) of the people who need to hear it. Attaching an explanation, a methodology, or a movement to something really does seem to amplify the importance. It's the same effect that makes "Dopamine fasting" more poignant than suggesting that people take a day off of watching TV, checking their phones every 10 minutes, and browsing time-waster websites all throughout the day. They're the same thing in concept, but once you attach a catchy name and/or a semi-scientific explanation to something, many people start taking it more seriously. In my time mentoring junior devs, one of the biggest predictors of future success was a person's ability to sit down, focus, and get work done. Many college grads are coming from an environment where their classes are neatly divided into 1-hour classes spread throughout the day. They're pulled in many directions by their phones, social engagements, activities, homework, and classes. They get in the habit of only focusing for 1-2 hours at most before going on to the next thing. Once they graduate and have to sit in one place and work on one thing for 8 hours a day, many of them struggle. If I try to lecture them on the importance of sustained focus and minimizing distractions, I sound like an out of touch old guy. If I instead say "Hey, we practice Deep Work here. Let me get you a copy of a Deep Work book so you can join us" then they're on board. So you may not like the branding. You may not like seeing the same topic rehashed over and over again. But practically speaking, I don't care how it's accomplished. As long as it gets more people to take sustained focus seriously (both employees and managers alike) then I'm all for it. |
> Once they graduate and have to sit in one place and work on one thing for 8 hours a day, many of them struggle.
Funnily enough, I'm finding that a work environment isn't actually very conducive with doing work. I spend most of my day being distracted with very little opportunity to focus on something.
> If I try to lecture them on the importance of sustained focus and minimizing distractions, I sound like an out of touch old guy. If I instead say "Hey, we practice Deep Work here. Let me get you a copy of a Deep Work book so you can join us" then they're on board
I would have the opposite reaction. "Deep Work" is cringy, but if you said "we value sustained focus and minimizing distractions" I would be very interested.