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by exanimo_sai
2166 days ago
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I think it has a lot to do with how TikTok manages the balance between consumption and creation. Only a fraction of viewers on YouTube for example create content where a significant portion (55%) on TikTok both create AND Consume. This was an analysis on TikTok vs YouTube and focuses on how TikTok leverages mimcry to overcome the initial burden of ideation and yields significant content creation for its platform. "On Youtube, 79% of views accrue to only 10% of its creators. While on TikTok 55% of viewers also create videos. "
https://4thquadrant.io/freearticles/business-models/tiktok-a... |
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