[krick]

But the bubble must collapse eventually, right? Enron was "the most innovative company" for 6 years in a row too.

[mcnamaratw]

It does. But there's not necessarily any safe way to profit on it. Shorting can force you out at the high. Puts expire.

[FeepingCreature]

I think there's a missing financial product here. Something like an anti-index, where you buy "everything except X". Or better phrased, a way to get your bank to model you a dynamic index, where you can manually specify what is in and what is out.