[binrec]

Musk is a great hype man in an industry where hype is the difference between success and failure. If he'd started out in a different field, he could've been the next Tom Ford or Zaha Hadid. That's not necessarily a statement about the quality of his or his companies' work - Zaha Hadid does not make nice buildings, and I wouldn't buy a Tesla - but it's difficult to say whether Tesla would've succeeded if not for Musk's hype... and the point of great hype men is that people buy into the hype.

On balance, having a hype man for [PayPal Mafia voice] innovation in the world of atoms seems like a good thing. Musk may not be the best person for the role, but you probably have to be a little crazy to want to be a celebrity in the first place.