[hnick]

By far the biggest thing we've missed with the book I mentioned was the distribution and marketing reach. It was a niche craft industry so it was possible to get interest from individual stores and retailers, but since demand came piece by piece it was only really possible to ship one or two boxes of books at a time (at an average cost of around ~$10 per book via courier, depending on country) rather than leveraging cheap container shipping along with a bunch of different titles into a warehouse or as part of a big push campaign, like a publisher could.

I did a lot of the editing myself, my writing is fine, but my feedback was mostly typos/grammar/phrasing - not a coherent look at the overall structure and content which a more experienced editor may do.