| Firms will just keep removing plans that help the poorest users as they work to get ARPU higher. This has to happen anyway because the major firms are under huge mountains of debt. They cant be allowed to fall, because then the only name in town is reliance, which would be even worse. What people are forgetting is that 1) Firms already raised prices and 2) that its not about data. Its about a competitive market. We used to have this, and it even created the thriving VAS industry for a while. That died because of classic rent seeking behavior by telecoms over the VAS firms, killing that entire engine of ingenuity. Telecom industries are know for bad results (see America, or Australia) when its not structured correctly. Everyone who is focusing just on prices is unaware of the number of failures and missed opportunities resulting from bad telecom market structures. Take Net neutrality, given the telcos way, it would have long been lost and rent seeking structures would have grown on top of it - it would recreate the bundled world of cable television over the net. This means that poor users would never get a chance to look at products which compete purely on features and value - they would look at products that are "Jio Free" or "Vodafone plus", where having a hook up with the ISP is more important than features. Looking at it in terms of "hey prices are low" is missing the great risk this industry is in. |