[skeppy]

That number is wrong. It's greater than 13%. He installed another javascript tracker. So, he didn't catch any of the users that block javascript.

Didn't read his whole lengthy post, but not sure why he just didn't use a standard 20-year old log analyzer (like AWStats or similar) to just compare _any_ visit by a single IP address over a set 24-hour period.

Forget about page views, A/B tests, metrics, customer journeys, etc... that's what G.A. is designed to be used for (along with its competitors like P.A.).

The question is very, very simple - especially for standard websites. How many different IPs requested what volume (in bytes) of resources from your server?

We've been measuring that number on the web for nearly 30 years and it requires ZERO installs, scripts, 3rd-party services, etc.

None of this would be so bad except that all the alarmists decrying abuse or overuse of G.A. and looking at alternatives are (generally speaking) not anyone that Google cares about. Google's attitude "Uh, go ahead and use a different spyware/tracker/script tool. We don't care about your crummy blog. We are still installed on 499 of the Fortune 500 websites. That's what we care about."