[intended]

You can check what ARPU and per individual costs were in the world comapred to India historically for calls. India has always been one of the cheapest places to have calls, and one of the lowest ARPU in any market - and it managed to get multiple mobile phones per person and has a thriving telecom market.

The 0 cost phone call is an example of the market working well - people at the bottom of the pyramid have no money to spend, and given what ARPU was, expecting even lower prices is the stuff of fantasies.

This is innovation at work. I don't know what people are expecting when what they had was already impressive for the time.