[AlchemistCamp]

> launching to an email list of 10k-100k+

Wow. I "launched" the premium version of Alchemist Camp just over two years ago to a list of about 250. Now my list is between 3,000 and 4,000.

My business model is a bit different since I'm selling subscriptions to a growing library of screencasts instead of one-off books or courses, but the number of people signing up and staying on my email list is a critical business driver. I get very few unsubs and have approximately a 40% open rate, so it's definitely a top of the line issue.

I suspect my main problem is #1. Elixir is a small market. That said, I'm a bit weak on #3 as well and would love to see some examples of your promotional efforts!