[jashmenn]

Email fatigue comes from self-serving emails. When you get value from an email, it isn't a burden.

Context: We have 100k folks on our list, and our typical open rate is 25%. Almost all are web developers.

I think the key thing required to maintain this is to give value. I'll spend hours personally writing high-quality email tutorials. My friends and family are subscribers and so I treat each email as such.

I feel an obligation that if you open an email from me you're going to get value from it. I might send out 19 emails that teach before I ask for a sale on the 20th (but even then, I'm only going to ask you to buy something I think you might also find valuable).

[esrauch]

I'm not sure that the value can explain the 100k signups though; except for a small amount of word-of-mouth the vast majority of those must type in their email based solely on the website content and the promo?