[squires]

I don't remember the last time I got such a chuckle out of a domain name, but this one is great.

[mmmateo]

Thanks! Couldn't believe my luck on that one

[ThePhysicist]

Does Google treat .af (Afghanistan) as an international domain though? Not sure if they take the TLD into account much anymore when determining the regional focus of a page, I know some TLDs like .io and .ai are treated as non-regional, not sure about .af though. Problably not a large problem though, just haven't seen many .af product sites so far (really great, short domain name otherwise).

[mmmateo]

Good question, no idea. The main domain is primo.so, so I think at the very least that should be safe.

[blisseyGo]

I am actually curious how they got that TLD. When I try it on namecheap, it says Unsupported TLD:

https://www.namecheap.com/domains/registration/results/?doma...

[mmmateo]

iwantmyname.com sells them

[deltron3030]

.af doesn't show up in their list of whois privacy supported domains unfortunately.

[abiogenesis]

More than $130? Gandi.net sells them for about $47.

[pbreit]

I don't care for it. But might not be target audience.

[mmmateo]

It's also at https://primo.so

[airstrike]

Read that like "Primoso" and immediately thought of "Aviato"

[mmmateo]

I already bought my kimono

[elcomet]

I don't get the joke, can you explain it ?

[1123581321]

AF is short for “as fuck,” e.g., “that movie was funny AF” means it was really funny. Primo AF.

[elcomet]

That's the part I understood, but what does primo mean?

[matteocontrini]

In Italian "primo" means "first", I guess in English it has a similar meaning as well?

[lproven]

Er, no. In English, it does not mean anything at all.

"Prime" is the analagous English word, I would think, and it is not a superlative. One would not say "that's prime" of something good, impressive, whatever.

"Prime" means: ready; in the thing's initial state; available for immediate use.

It also has a meaning in maths, but that's not really relevant.

[creamyhorror]

"Primo" is US slang for first-rate: https://www.collinsdictionary.com/dictionary/english/primo

[1123581321]

It colloquially means #1 or the best in the US. “Tesla is the primo electric car brand right now.”

[pmx]

.af can be expanded to "as fuck" - primo as fuck

[lproven]

Yes, I understood that, but to this native English speaker, the expanded phrase is meaningless.